Author - Christian Zilles
If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Most importantly, social media can be a highly effective tool for driving sign-ups, registrations and ticket purchases. Here are just a few of the ways that social media can be used to promote your next event.
Hashtags
By far, the most popular tool for promoting a new event is a simple #hashtag. There’s a real art form here, though, in creating a hashtag that people are really going to use. You want a hashtag that’s short and easy enough to remember, unique enough not to get confused with other hashtags, and creative enough to stand out in a crowded sea of social media. Moreover, you want to make sure that you are using the exact same hashtag across all social media platforms. Now is no time to get cute.
Video highlights
Another effective tactic is putting together a video highlight reel of past events. In the marketing world, this is known as the “sizzle reel,” and you should treat it much like a Hollywood studio would treat a film trailer for an upcoming film debut. It should grab the attention of potential participants, and highlight the most outstanding aspects of your upcoming event.
